Code and Theory - Senior Creative Director - 2025 - Present
Lead integrated campaigns and digital experiences across brand, content, and platforms. Drive new business and creative pitches, helping secure the IBM AOR. Partner across strategy, design, and technology to build insight-driven creative and scalable solutions. Leverage generative AI to streamline workflows, accelerate production, and improve efficiency across the content supply chain.
Media.Monks Creative Director 2020 – 2025
Built integrated campaigns and led high-profile new business pitches from concept through launch. Partnered with strategy, design, production, social, and influencer teams to develop work across digital, experiential, creator, and content ecosystems. Developed creative strategies, campaign roadmaps, and brand systems while leading client presentations, mentoring creative teams, and helping brands connect with audiences through culturally relevant storytelling and influencer partnerships.
VMLY&R Creative Director 2018 – 2020
Led integrated campaigns across TV, digital, social, mobile, and print. Presented creative solutions to clients, guided multidisciplinary teams, and built culturally relevant ideas grounded in strategic thinking. Mentored creatives, strengthened client relationships, and helped shape award-worthy work from concept through execution.
VML Associate Creative Director 2015 – 2018 / Promoted to Creative Director at VMLY&R in 2018.
Publicis Associate Creative Director 2012 – 2015
Led integrated campaigns from concept to launch across TV, digital, mobile, and print. Built collaborative teams across creative, UX, strategy, and development to deliver seamless brand experiences. Specialized in digital platforms, responsive design, and customer experience.
R/GA Sr. Art Director 2011 – 2012
Built large-scale digital platforms and integrated campaigns for global brands. Partnered with UX, strategy, and technology teams to create scalable digital experiences while mentoring designers and maintaining a high standard of creative craft.
Publicis Sr. Art Director 2010 – 2011
Create multiple design concepts from the creative brief. Lead design and oversee multiple projects. Responsible for developing innovative design and direction on projects, oversee and mentor designers, and present work to clients. Under the guidance of the Creative Director, oversee a wide range of web-related projects including website designs, interactive marketing campaigns, graphic user interfaces, broadcast campaigns, and presentation materials. Direct and oversee film/video shoots from concept through production.
StrawberryFrog Freelance Sr. Visual Designer 2009-2010
Visual transition of wireframes to full web pages and web application interfaces. Translate client business requirements, user needs, and technical capabilities into designs that are visually exciting, easy to use, and emotionally engaging. Create visual designs that effectively communicate product function and brand identity. Successfully communicate conceptual ideas, detailed design, and design rationale, both verbally and visually. Participate as a contributor to an interdisciplinary team that includes creative leads, other designers, project management, business and brand strategists, and hardware and software developers.
Musebox Media Freelance Sr. Visual Designer 2008 – 2009
Interactive design studio specializing in web design, video production, web-based software, and development. Responsibilities included conceptualizing and execute various design concepts for clients. Direct motion aesthetics for the development team. Work with programmers and Flash Scripters for a seamless design. Optimize file size for better web functionality and prepare files for HTML &/or Flash Production.
Gale Group Art Director 2007 – 2008
Advertising agency specializing in high-end fashion, apparel, and beauty. Responsibilities included concept campaigns, photo art direction, page layout, collateral, package design, assign photo retouching requests. Art direct and concept photoshoots, partner with agency director in choosing photographer, location, stylist, casting, and whatever means necessary. Worked within, and developed budgets for photoshoots and assigned printed media.
Macy’s East Art Director Special Projects 2005 – 2007
Responsible for all advertising for Macy’s Department Stores. Created direct mail, magazine and weekly newspaper advertisements. Produced new creative concepts such as billboards, luxury books, bridal campaigns, and magazine advertisements. Attend photo shoots when necessary with Creative Director. Was appointed to work on the Martha Stewart nationwide launch. Developed new concepts and identity for Martha Stewart exclusively at Macy’s. Was chosen as a mentor for incoming Jr. Art Directors.