World Humanitarian Day was created to draw attention to the millions of aid workers and civilians harmed in conflict zones around the world. Our ultimate goal was to get world leaders at the UN to take action and do something about it.

In the past, the UN has used traditional petitions to reach world leaders with their World Humanitarian Day message. The problem is, petitions are outdated, easily overlooked, and don’t have a real impact. So, we reinvented the petition.

ONE SHOW SHORTLIST / FWA SITE OF THE DAY / CREATIVITY / ADWEEK / REUTERS