Silver Effie Award winning campaign for Oral-B Father's day. We wanted to create real authentic moments to celebrate Father's Day so what better way then use actual really user generated content. We worked with Youtube and created the first ever ad using all Youtube video's. The results were outstanding, over 2 million Facebook video views, over 235,000 total engagements, plus a daily viral reach increase of over 6700%. The   numbers were boggling… and sales of Oral-B Power toothbrushes spiked, too. We found that if we spoke with authenticity, we could build a relationship with the Millennial consumer that would not only garner sales, but create brand loyalty…all for an electric toothbrush.